Led a strategic product launch that blended digital and in-person experiences, driving record-breaking sales and organic social engagement through immersive, shareable brand moments.

Directed a large-scale launch that positioned Ice Barrel as a cold therapy leader, leveraging storytelling, ambassador partnerships, and retail collaborations to maximize visibility.

Executed a data-driven holiday campaign, optimizing creative assets through diverse, high-impact content production across multiple locations and talent groups.

Designed event content strategies that prioritized experiential storytelling, transforming activations into vibrant community spaces while capturing authentic brand moments.

Developed a three-month winter campaign showcasing the inclusivity of cold therapy, executing all production in a single, highly efficient multi-location shoot.

Led the audio and content strategy for the Ice Barrel app, providing coaching resources and fostering direct community engagement beyond traditional digital channels.